+ 90 pharmaceutical brands analyzed
examined through a rigorous evaluation framework
In a saturated cosmetics market, how can you ensure your brand’s longevity? A solid scientific territory is a key strategic lever to secure legitimacy and lasting differentiation. To invest effectively in these territories, it is crucial to fully understand the dynamics of each area — from analyzing the required investment to assessing the competition.
Dermocosmetics — at the crossroads of cosmetics and dermatology — has established itself as one of the major drivers of this transformation.
~$65B in 2023, with an expected annual growth of 9–10% through 2032.
examined through a rigorous evaluation framework
for a 360 ° vision
to occupy a scientific territory
to build your scientific territory
A thorough breakdown to fully understand how the identified brands are positioned within their scientific territory.
Marketing and strategic analysis of brand websites
Decoding of communication campaigns and social media strategies
Inventory of press articles and review of scientific publications
