+ 90 pharmaceutical brands analyzed
examined through a rigorous evaluation framework
In a saturated cosmetics market, how can you ensure your brand’s longevity? A solid scientific territory is a key strategic lever to secure legitimacy and lasting differentiation. To invest effectively in these territories, it is crucial to fully understand the dynamics of each area — from analyzing the required investment to assessing the competition.
Dermocosmetics — at the crossroads of cosmetics and dermatology — has established itself as one of the major drivers of this transformation.
examined through a rigorous evaluation framework
A thorough breakdown to fully understand how the identified brands are positioned within their scientific territory.
Marketing and strategic analysis of brand websites
~$65B in 2023, with an expected annual growth of 9–10% through 2032.
for a 360 ° vision
to occupy a scientific territory
to build your scientific territory
Decoding of communication campaigns and social media strategies
Inventory of press articles and review of scientific publications
